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Can Apple’s iPad live up to the hype?

“When the Apple iPad goes on sale on Saturday, most of the major questions surrounding the device will have been answered, save for one: can it live up to the hype?” Brad Stone wonders for The New York Times.

“Apple fans have breathlessly awaited Apple’s entry into the tablet computer market. Since the company unveiled the iPad in late January, investors have jumped on the bandwagon, too, running up Apple’s stock more than 10 percent,” Stone reports. “Part of that rise can be attributed to the steady rise in sales of the iPhone and the company’s Mac computers. But much of it clearly has to do with tablet fever. On the day this month when Apple made the completely unsurprising announcement that the iPad would go on sale on April 3, the stock jumped nearly 4 percent.”

“Expectations are clearly high. Now the iPad has to meet them,” Stone reports. “Apple has given no public indication of what kinds of sales it expects, or what may constitute success. But at the iPad introduction in January, Steven P. Jobs, Apple’s chief executive, implicitly set a lofty standard. He said the iPad would offer an experience that was superior to that of netbooks, a rapidly growing category of inexpensive and lightweight laptops that accounted for $11 billion in global sales last year.”

Stone reports, “But analysts and investors are searching for their own ways to judge the iPad over the short and long term. Their projections vary, but many Apple analysts seem to think the company will sell around a million iPads by the end of its quarter in June, and around 5 million by the end of 2010.”

Full article here.

MacDailyNews Take: Both figures are too low. Apple will sell more than 1 million iPad units by the end of this quarter and more than 5 million units in 2010.

[Thanks to MacDailyNews Reader “John P.” for the heads up.]

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