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Beleaguered Palm restarts Pre assembly in China

Apple Online Store “Three weeks after confirming that its Chinese manufacturing partners had suspended production of the Pre and Pre-Plus, it appears Palm is back on track,” Jim Goldman reports for CNBC.

“Curiously, and despite the controversy surrounding the manufacturing suspension, Palm didn’t formally announce that production has resumed. Instead, the news was disclosed on the personal blog of Palm’s vice president of communications, responding to a purported query from a reader,” Goldman reports. “‘I haven’t seen a press release regarding manufacturing. Has it started up again?’ the reader asks? Palm’s vice president of corporate communications Lynn Fox responds: ‘Yes. We started the line back up at the end of February.’ Another post asks, ‘If the production lines have been restarted, why not formally announce it?’ Fox responds, ‘That is not the sort of thing a company announces.’ Is the query real? Or was this Palm’s strange way of getting the news out without issuing a formal press release? Inquiring minds want to know.”

“Either way, given the drubbing Palm shares have suffered over the past week, and the controversial nature of the original manufacturing shutdown, you’d think a resumption of production is precisely the kind of thing a company in Palm’s dire situation would want to call attention to,” Goldman writes. “And far more formally than something in a personal blog post… I asked Fox about the manufacturing news, and she responded: ‘Yes, I can confirm that manufacturing is back up and running.'”

Read the full article for more info here.

MacDailyNews Take: What a train wreck. Beleaguered Palm makes Microsoft look well-managed.

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