Apple’s ‘Joint Venture’ may focus on Small Business

“Apple is a consumer-focused company first and foremost. They have enterprise sales departments but the bulk of their marketing and support effort go into consumer sales,” Seth Weintraub reports for Computerworld. “That may all be changing soon.”

Apple recently filed for the trademark ‘Joint Venture,’ which it describes as covering:

Maintenance, installation and repair of computer hardware, computer peripherals, computer networks, and consumer electronic devices; information, advisory and consultancy services

Technical support and consulting services pertaining to computer hardware, computer peripherals, computer software and consumer electronics; troubleshooting and computer diagnostic services for computer hardware, computer peripherals, computer software and consumer electronic devices; consulting services in the field of selection, implementation and use of computer hardware and software systems for others.

Education and training services, namely, personal instruction and conducting classes, workshops, conferences and seminars in the field of computers, computer software, computer peripherals, online services, information technology, internet website design, video products and consumer electronics; arranging of exhibitions, seminars and conferences; arranging professional workshop and training courses; providing on-line publications in the nature of newsletters in the field of computers, computer software, computer peripherals, online services, information technology, internet website design, video products and consumer electronics.

Weintraub writes, “This ‘Joint Venture’ concept would seem to indicate that Apple is moving beyond these two passive programs or perhaps combining them into a single active business services division.”

Full article here.

[Thanks to MacDailyNews Reader “James W.” for the heads up.]