Credit Suisse: Amazon’s e-book share to plummet from 90% to 35% over next 5 years

Matt Phillips reports for The Associated Press, “Apple’s iPad and the expected entry of others such as Google into the e-book space will cut Amazon’s share of e-book sales from 90% to 35% over the next five years, writes Credit Suisse analyst Spencer Wang in a research report Tuesday:”

Near term, we suspect that the iPad and the new eBook agency pricing model, which requires that Amazon increase retail prices to be more consistent with Apple’s pricing, will provide Kindle with the most market share headwind. Going forward, we can envision a scenario where Apple, Amazon, and Google eventually split the market. Therefore, we expect Amazon’s share of eBooks business to fall from 90% currently to about 35% over the next five years. – Credit Suisse analyst Spencer Wang

Full article here.