“Downloading this app is like putting Blockbuster in your pocket,” said Kevin Lewis, senior vice president of digital entertainment at Blockbuster, in the press release. “It’s just one more way we’re working to expand our connection with our customers and their access to the entertainment they want most. We spent a lot of time listening to the kind of features our customers wanted in an app for the iPhone and iPod touch, and we’re excited by the functionality in this first release.”
The app enables customers to:
• Browse Blockbuster’s entertainment catalog — browse Blockbuster’s complete catalog of movies and television shows.
• Check real-time store inventory — access up-to-the-minute inventory data to see if the movie they want to rent is currently in-stock at their local participating Blockbuster store.
• Build and manage an online rental queue — create or manage an online queue of movies they want to rent, adding, deleting or reordering titles directly from their iPhone or iPod touch.
• Locate their nearest Blockbuster store — find the nearest store based on a customer’s current location or from another provided address.
Blockbuster is exploring other functions to enhance the app in the future, including search and inventory check for games, in-store movie reservations, movie downloads and other customer-requested and convenience-based features.
More info and download link for the Blockbuster app via Apple’s iTunes App Store here.
Source: Blockbuster Inc.
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