Apple doesn’t need Verizon Wireless

“Ever since the iPhone debuted on AT&T, there’s been speculation (and wishful thinking, lots and lots of wishful thinking) that Apple would eventually bring its iPhone to other carriers in the United States — more specifically, to Verizon Wireless. Sure, there are potential customers who would like to see official Sprint and T-Mobile versions, but Verizon is the mindshare leader here,” Chris Maxcer writes for MacNewsWorld.

“The widely reported (and mostly believed) timetable for the end of AT&T’s iPhone exclusivity contract is mid-2010, which is when Apple is most likely to roll out a new iPhone model,” Maxcer writes.

“By adding Verizon, Apple could easily gain a massive boost in market share. Case closed,” Maxcer writes. “However, selling more iPhones doesn’t necessarily mean that’s a good thing. The case isn’t closed. Carrier choice is good for consumers, but is it good for Apple? Not necessarily…”

“I don’t think Apple feels the need to be on Verizon. The iPhone is already supremely popular, there are plenty of halo effect sales for the Mac, the App Store is going gangbusters, and there’s plenty of world markets left to conquer,” Maxcer writes. “I’ve been watching this space for a while now, and what I haven’t been able to find yet is an argument that says Apple absolutely needs Verizon in 2010 in order to retain profitable iPhone success.”

Full article here.