AT&T, Verizon fight over 3G coverage ads goes to court

“A federal court Wednesday will consider the fate of a Verizon ad campaign that features side-by-side wireless coverage maps showing it has five times more 3G coverage than AT&T,” Leslie Cauley reports for USA Today.

“AT&T isn’t contesting the accuracy of Verizon’s claim, but says the ads are misleading… AT&T wants the court, which will hear arguments today, to force Verizon to pull the five ads,” Cauley reports.

“U.S. District Court in Atlanta will decide the question… AT&T’s main beef is with the white areas of Verizon’s coverage maps, which denote no 3G coverage. AT&T’s map is awash in white; Verizon’s has almost none. AT&T, in its lawsuit, says consumers may think the white space means AT&T offers no coverage at all in those areas,” Cauley reports.

Full article here.