“AT&T on Wednesday upped the ante in its legal spat with Verizon, accusing it in an amended complaint of twisting facts in a trio of holiday ads to make AT&T’s wireless network coverage look a lot worse than it is,” Leslie Cauley reports for USA Today. “AT&T on Wednesday night asked the federal court in Atlanta to force Verizon to pull the ads immediately.”
“Verizon spokesman Jim Gerace says it is holding firm: ‘What we are saying doesn’t change,'” Cauley reports.
“What Verizon has been saying is this: AT&T’s advanced ‘3G’ wireless coverage is paltry in comparison with Verizon’s. Its ad campaign, launched in October, features side-by-side coverage maps. The ads, which sparked AT&T’s initial lawsuit, say Verizon has five times more 3G coverage than AT&T,” Cauley reports. “AT&T doesn’t dispute the accuracy of the maps, but it says they are misleading. It says ‘white space’ in the maps, which denotes no 3G coverage, could be read to mean that AT&T has no coverage at all in those areas.”
Cauley reports, “In its own ads, AT&T claims to have the nation’s ‘fastest 3G’ network… [and the company] says it reaches 75% of the population with 3G.”
Full article here.
AT&T’s complaint in full is here.
[Thanks to MacDailyNews Reader “Jack F.” for the heads up.]