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How quickly some forget the pre-iPhone days

Apple Online Store “Not fully understanding how difficult a problem is can sometimes translate into a fresh perspective that can slay intractable problems. Understanding history, however, provides an appreciation of evolution, scale, velocity and effort that can help solutions come to fruition in the marketplace,” Kontra writes for counternotions.

Kontra writes, “One of the shiniest memes around recently has been the incessant banging of the ‘Apple’s evil’ drum. Most notably written in endless self-indulgent and self-righteous detail about how one self-important person or another gave up the iPhone…because ‘Apple’s evil,'” Kontra writes.

“There are several leitmotivs,” Kontra writes. “One is that the iPhone fell short of their ideal of what a smartphone has to be. Another is their perception that Apple’s recent growth and profitability necessarily make it evil much the way Google is also considered as such, because all large companies must be, like Microsoft, evil. Of course, Apple is controlled by a single person named Steve Jobs, who, if you’re wondering, is evil.”

MacDailyNews Take: Cough –Michael Arrington – cough.

Kontra writes, “For a more reasoned perspective, let us take a breath and remember what the world was like before Apple introduced the iPhone:”

1. Carriers ruled the industry with an iron fist
2. To access carriers’ networks handset makers capitulated everything
3. Carriers dictated phone designs, features, apps, prices, marketing, advertising and branding
4. Phones were reduced to cheap, disposable lures for carriers’ service contracts
5. There was no revenue sharing between carriers and manufacturers

After providing twenty (yes, twenty), more reasons in his full article, Kontra writes, “It’s sobering to remember that a single device by a company with zero experience in the industry and against all odds caused such a tidal wave of change. Change didn’t come because of Nokia, Microsoft, Sony Ericsson, Samsung, RIM or any other player in the market for the past 15 years bet their company on it. Android and webOS weren’t there before the iPhone. But it’s convenient to forget all this when the meme demands Apple to be smeared with the evil brush.”

There’s much more refreshing common sense in the full article – very highly recommended – here.

[Thanks to MacDailyNews Reader “Tim B.” for the heads up.]

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