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More about Apple’s rumored tablet

“A new financial analysis predicts that Apple’s yet-to-be-announced tablet will launch in early 2010,” Neil Hughes reports for AppleInsider. “The report, from market research firm Piper Jaffray, states that potential revenue from such a device has not yet been included in forecast models for Apple on Wall Street. The firm predicts that the product would increase the company’s overall revenue by 3 percent in 2010 [2M units in its first year at an estimated US$600 ASP equals $1.2 billion in revenue].”

“‘While at first glance this may appear to address a niche market, we believe the addressable market is larger than that of the Apple TV, of which Apple sold about 1.2m in its first year,’ the report states,” Hughes reports. “The firm sees a tablet filling a void between the iPod touch and low-end MacBook. While the product will not be a netbook and will not be marketed as a netbook, Senior Research Analyst Gene Munster believes the product would be geared towards users who want convenient, inexpensive computers for simple tasks like Web browsing and checking e-mail.”

Hughes reports, “Munster also speculates that the device will run a version of the iPhone OS and have access to the App Store… ‘Apple could choose to simply run the current App Store apps on the larger device, with enough usable space for multiple apps to run (multi-tasking) [while] key apps, like Safari and Mail, could be made larger to make use of the larger screen resolution,’ the report states.”

Full article here.

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