“Under the 10-year deal, Microsoft will integrate Yahoo search technology into its existing Web search platforms. Microsoft’s new search tool, Bing, will power Yahoo sites. Yahoo will sell premium ads on both sites,” Goldman reports. “Microsoft and Yahoo will share revenue on traffic generated on Yahoo’s network.”
“‘The deal will allow Microsoft to “create more innovation in search, better value for advertisers and real consumer choice in a market currently dominated by a single company,’ said Steve Ballmer, Microsoft chief executive, in a statement,” Goldman reports.
MacDailyNews Take: Thank Jobs for Apple’s Mac which offers real and superior choice and value for customers through actual innovation (actions, not just words) in the personal computer market that was once almost totally dominated by a single, derivative company. Google earned their market dominance. Microsoft stole it. Now, thanks to Apple’s relentless drive, not desperate deals, Microsoft is in the process of losing it.
Goldman continues, “It was a partnership that was a long time in the making. Microsoft’s search market share has been slipping for more than two years, and the company has struggled to make its online advertising unit profitable. Meanwhile, Yahoo, once the search market leader, dropped to a distant second place behind leader Google by 2007.”
Full article here.
[Thanks to MacDailyNews Reader “Crabapple” for the heads up.]