“Following Apple for some 28 years now, I’ve seen the Mac maker grow from a very small company (launched with a computer thought of as a hobbyist toy) to one of the most powerful technology companies on the planet. I’ve seen it go through five CEOs, starting with Steve Jobs and coming full circle when Jobs came back to take that role again in 1997. I’ve met with each of these CEOs to hear their thoughts, visions, and goals—and in some cases spent time with their teams as they explained how they see the market,” Tim Bajarin writes for PC Magazine. “And over time, I’ve learned what makes Apple tick.”
“This week I’ll analyze how Apple sees the world; next week I’ll puzzle out what types of products Cupertino might bring to market over the next three years in light of its overall vision,” Bajarin writes.
“Ultimately what the company wants is to deliver the Mac’s ease of use to a much broader customer base, and to do that Apple created a set of services that extend across computing platforms… Apple has been, historically, a hardware company, but the company’s real smarts are invested in its software and services. With the goal of making the Mac the heart of their overall strategy, the company creates and designs products and services to extend the experience to new users and new devices,” Bajarin writes.
Full article here.
[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]