“Despite repeated calls from industry watchers for Apple to cut prices on its computer line, a new study reveals that sales of the company’s premium-priced MacBook Pros are topping all other Macs at the majority of U.S.-based Apple stores,” Slash Lane reports for AppleInsider.
MacDailyNews Take: “Industry watchers” who obviously don’t understand what they’re looking at.
Lane continues, “An independent survey of the brick-and-mortar shops conducted by The Channel Checkers this past week found that 73%, or nearly three-fourths of the stores polled, reported that their best selling Mac this month was the MacBook Pro, which ranges in price from $2000 to $2800. Only four of the fifteen stores questioned identified a system other than the MacBook Pro as their top seller.”
“With 87% of stores doing nothing price-wise to compel consumers into buy a new Mac, Channel Checkers concluded that demand for Macs remains strong enough to support Apple’s premium pricing model,” Lane reports.
Full article here.
