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Apple’s Mac mini a bait and switch scheme?

“I do think the Mac mini was simply meant to be a product to get people in the door, particularly those who felt they couldn’t afford a Mac. Consider the way auto dealers operate. They will advertise an uber-cheap model for an exceptionally low price to entice you to check them out,” Gene Steinberg writes for The Mac Night Owl.

“Now I realize some of you own a Mac mini, and you’re quite ready to dispute my contention that Apple doesn’t really care if they sell any or not, that it’s just a promotional gimmick, particularly for the converted PC user who is accustomed to cheap hardware. Indeed, with a full complement of memory, the mini is quite a decent computer. It’s a worthy product for offices, schools and they even serve duty as Web servers,” Steinberg writes.

“Of course, a highly-anticipated requiem for the Mac mini might very well arrive at Macworld Expo 2009. Perhaps Apple VP Philip Schiller — replacing Steve Jobs for the keynote — will proudly unveil a totally redesigned mini, perhaps with a slimmer case more reminiscent of Time Machine or the Apple TV,” Steinberg writes.

“A revitalized Mac mini, perhaps for an entry-level price of $499, might be just the ticket to keep Apple’s sales moving in the right direction,” Steinberg writes. “A bait and switch scheme? Maybe at one time, but things have changed, and I trust Apple will do the right thing for this long-neglected product.”

Full article here.

[Thanks to MacDailyNews Reader “Devlin” for the heads up.]

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