“Though seemingly coming out of left field, Steve Jobs’ decision not to speak at the Macworld keynote this January makes a lot of sense for a number of reasons.,” First of all, Macworld expectations got out of control and put too much pressure on Apple to deliver amazing products at arbitrary times. Second, it’s the most recent step by Apple to introduce other Apple personalities, and to let people know that Steve Jobs is not the only person responsible for Apple’s success. This is significant because the health of Steve Jobs was starting to overshadow what Jobs was actually announcing. Leaving Macworld and giving Keynote duties over to Phil Schiller was Apple’s way of taking back control of an event that simply got too big and hyped up for its own good. [In addition,] Apple’s recent success has created other avenues for users to hear about and experience Apple products,” EdibleApple writes.
Why Steve Jobs isn’t speaking at Macworld:
1. Macworld expectations got out of control
2. Apple is bigger than Steve Jobs
3. Apple outgrew Macworld
Full article – recommended – here.