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Don’t hold your breath for Blu-ray Macs

“After calling licensing for Sony Corp.’s Blu-ray technology a ‘bag of hurt,’ Apple Inc. CEO Steve Jobs said his company’s new laptops won’t have Blu-ray capable drives for some time,” Steven E.F. Brown reports for The Business Journal of the Greater Triad Area.

“News reports quoted Jobs saying Apple would wait until ‘things settle down’ before incorporating a product that would push up the price of Apple’s notebooks,” Brown reports.

“Jobs spoke at an event showing off new Apple notebook computers on Tuesday. He said Blu-ray discs are great when it comes to watching movies, but said their licenses are too complex. If demand grows for Blu-ray drives in Apple computers, the company will consider adding them later,” Brown reports.

Full article here.

Erik Gruenwedel reports for Home Media Magazine, “Apple is a founding board member of the Blu-ray Disc Association, which perhaps gives it first-hand exposure to a licensing process that mandates encryption, related DRM safeguards and is reportedly cumbersome and expensive.”

Gruenwedel reports, “Steve Baker, VP of industry analysis for NPD Group, believes the number of companies with a hand in the licensing process dissuaded Apple, which he said has migrated toward digital distribution rather than packaged media. ‘[Apple is] not trying to be everything to everyone like Netflix or Blockbuster,’ Baker said. ‘They’re going to keep trying to deliver economy around digital downloads. I still question why anybody would question or care whether they have Blu-ray.'”

Full article here.

[Thanks to MacDailyNews Reader “Christopher G.” for the heads up.]

You wanna know hwy there’s no Blu-ray in Macs? Here’s why: Apple iTunes Store sells 200 million TV shows; ABC, CBS, FOX and NBC offer primetime lineups in HD – October 16, 2008

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