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Apple’s sub-$1000 MacBook could prove popular in slowing economy

“Apple Inc. unveiled new additions to its line of laptop computers Tuesday, including a model targeted to the lower-priced, sub-$1,000 market that could be a popular draw for consumers in a slowing economy,” Dan Gallagher and John Letzing report for MarketWatch.

“At an event at the company’s Cupertino, Calif., headquarters, Apple said it will cut the price of its cheapest MacBook model to $999 from $1,099, while introducing two new MacBook models that will sell for $1,299 and $1,599,” Gallagher and Letzing report. “New MacBook Pro models will sell for $1,999 and $2,499, according to Apple.”

Gallagher and Letzing report, “The new models feature ‘unibody’ designs, crafted from a single block of aluminum, which the company is touting as thinner and more durable.”

“Gene Munster, an analyst who covers Apple for Piper Jaffray, [said that] the latest releases could prove to be a catalyst for Apple’s stock, which along with the rest of the tech sector has taken a beating over the past few weeks due to the ongoing credit crisis,” Gallagher and Letzing report.

Full article here.

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