Apple’s iTunes Store “is the largest retailer of music in the world and when Apple announces that customers are now renting over 50,000 movies and TV shows per day, and you’ll get a sense of why Apple is stalling on Blu-ray,” Danny Gorog writes for APC Magazine.
“There’s likely to be one winner in the HD space, and the less legitimacy Apple (who is the leader in the video production space via its Final Cut franchise) gives to Blu-ray, the less likely the format is to succeed,” Gorog writes.
“In Apple’s world of course, all media should come via the iTunes cloud. And if it doesn’t come from iTunes it should be created or ripped by the user. In Apple’s world, the more media that consumers purchase from iTunes, the more powerful and valuable its formats, platform and hardware proposition becomes,” Gorog writes.
“Apple is stalling on Blu-ray for as long as it can, and consumers don’t care. The longer Apple can hold off Blu-ray the better its chances of dominating the market for video and TV show downloads, like it does for music,” Gorog writes.
Full article here.