“Apple is already at work on an update to deliver HD TV shows to the Apple TV, anonymous sources claim,” MacNN reports.
“The release of iTunes 8 brought with it HD-quality shows, which can be viewed either on a computer or an Apple TV; the latter device cannot download HD shows directly however, despite supporting the option for movies,” MacNN reports.
“A software update for Apple TVs is said to be in progress,” MacNN reports.
Full article here.
We consider this one a “RUMOR” in name only as Apple simply has to be working on this (in fact, they should have released it at the same time as iTunes 8, in our opinion).