“Madison Avenue is eagerly awaiting Apple’s next-generation iPhone, with hopes running high that it will bridge the gap between the hype surrounding mobile marketing and the reality,” Holly M. Sanders reports for The NY Post.
“Although no one has seen it, analysts are pretty sure the new iPhone, which Apple CEO Steve Jobs is expected to unveil next week, will be a high-speed 3G model. The upgrade will make it faster and less frustrating to access the Web, as well as download music and videos,” Sanders reports.
“Another tantalizing prospect are rumors that the phone will come equipped with GPS, making it possible to pinpoint where the device is being used. The ability to target users in such a fashion is particularly appealing to marketers,” Sanders reports. “‘From the marketing side, more than the consumer side, there is the promise of location- based targeting,’ said David Berkowitz, director of emerging media for 360i, a digital marketing firm. ‘Marketers get really excited about this.'”
Full article here.
[Thanks to MacDailyNews Reader “Citymark” for the heads up.]