Apple does the impossible: millions of new iPhones already positioned in market, but no photos exist

“The launch of the next-generation iPhone promises to be Steve Jobs’ greatest stunt yet,” Brian Caulfield reports for Forbes.

“Apple, Jobs’ secretive computer and gadget company, has been quietly positioning millions of units of a mysterious new product–almost certainly the new iPhone–in key markets since March. And yet, incredibly, not one credible image of Apple’s new product has yet been published,” Caulfield reports.

“It’s almost certain Jobs will unveil the latest version of the iPhone June 9, putting the gadget up for sale shortly thereafter,” Caulfield reports. “Ryan Peterson, co-founder at start-up ImportGenius.com, was the first to get the details of how Apple will make this happen. Peterson–an iPhone fan himself–sells shipping data culled from a clutch of government and private databases.”

“On April 23, when Apple Chief Operating Officer Tim Cook told investors on Apple’s quarterly earnings call the company would sell 10 million iPhones before the year was out, he knew that millions of the new phones were already on their way to retailers,” Caulfield reports.

“It’s clear now that Apple has many million units of that ‘special something’ already sitting in distribution centers around the country. We can hardly wait to find out what Jobs has in store,” Caulfield reports.

More details in the full article here.

47 Comments

  1. You are lucky to be able to use an iPhone. AT&T;is still not a service available in Vermont. Last week, I went out and got a new LG phone. <sigh> I truly wish I could share in the excitement.

  2. @ M.X.N.T.4.1

    I agree with you on the Trackball Explorer. I just can’t get by without mine. I wish they were still available. I’ve got a couple that I’ve been hoarding, so I’ll still have one when mine gives up the ghost.

  3. what i don’t understand: what about the iphone software 2.0? how can it be installed on millions of units which are already waiting in warehouses around the globe to be shipped, if it is not even ready yet? someone?

    p.s. i am also betting on two iphone devices. on 3G with a 3,5″ screen and a smaller 2.5G with a 2,8″ screen. (remember: customers don’t care about features, they care about the experience)

  4. @ Ampar: “Maybe they can’t be photographed.”

    1) They’re so small they can’t be seen with the naked eye and must be surgically implanted (imPod and imPhone) just behind the ear, or

    2) They’re the same size as first gen units, but they have dynamic camouflage (i.e. they’re invisible), or

    3) They can’t be photographed because they’re guarded by a “crack suicide squad,” or

    4) They don’t exist. (Gasp!)

  5. “The greatest trick the devil ever played, was convincing the world he doesn’t exist”

    “The line was written by the famous French poet Baudelaire in a short story about meeting the Devil. The story is called “Le Joueur généreux” and was published Feb. 7, 1864.
    The actual line:
    «Mes chers frères, n’oubliez jamais, quand vous entendrez vanter le progrès des lumières, que la plus belle des ruses du diable est de vous persuader qu’il n’existe pas!»
    or In English:
    “My dear brothers, never forget, when you hear the progress of enlightenment vaunted, that the devil’s best trick is to persuade you that he doesn’t exist!”

    This quote is also used in the 1995 movie “The Usual Suspects” by Kevin Spacey’s character Verbal Kent. He says “The greatest trick the Devil ever pulled was convincing the world he didn’t exist” when explaining Keyser Soze to the cop.”

    (Extracted from the Great Intarweb)

  6. I had to stop by the AT&T;store over the weekend, and mentioned the new iPhone — and the dude knew nothing about it; hadn’t even heard one was being released. So it’s going to come as a surprise to your average AT&T;idiot too… ” width=”19″ height=”19″ alt=”raspberry” style=”border:0;” />

    (I’m converting my 1.0 into my spouse’s new phone, then getting the 2.0 for myself.)

  7. Hard to believe of all those iPhones that are out in the field: no one has supplied secret photos of, say…a mysterious pallet wrapped in black shrink wrap? Maybe a photo of the “new” packaging or the new box of the new iPhone? Since April no fuzzy, awful camera photos?
    Possible but hard to believe.

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