From the “Better Late Than Never” files (we don’t know how we missed this one):
“Apple has quietly updated the Apple TV’s movie browsing and renting system to allow for the purchase of movies directly from the device. In addition to the ability to purchase films, a ‘Top Sellers’ category, showing the current most popular movie purchases, has been added to the top of the ‘Top Movies’ menu,” Charles Starrett reported last Thursday for iLounge.
“Apple has previously shown the ability to make live updates to the Apple TV’s iTunes Store sub-menus without the need for a full system update,” Starrett reported.
The full article contains screenshots of the Apple TV’s new abilities here.