“Apple is poised to become the most powerful company in technology and along the way it’ll definitely court its share of individuals who will despise its every move. And let’s face it — a company doesn’t become the most dominant by being the nicest on the block,” Don Reisinger blogs for CNET.
“An interesting study was recently conducted by Morgan Stanley. The investment firm surveyed US college students to see what their plans were after graduation and what computer they planned on buying. Amazingly, almost 40 percent of those surveyed said they would buy a Mac,” Reisinger writes.
“And while some would scoff and say that that means Windows will have a 60 percent market share, they should first consult the numbers. As it stands, Apple only commands about 15 percent of the higher education demographic, but now that 40 percent are ready and willing to buy a Mac, that statistic has been dropped on its head. Aside from that, Macs have become the computer of choice for college students and have supplanted Dell as the most popular brand,” Reisinger writes.
Reisinger asks, “What does that say about the future of the computing market? Sure, Windows machines are still more popular in other demographics, but if 40 percent of the world’s next leaders leave college and decide to enter the world of Mac, how much longer can we expect Microsoft to maintain its stranglehold on the industry?”
Full article here.
[Thanks to MacDailyNews Reader “Mike in Helsinki” for the heads up.]