CompUSA, now “The All-New CompUSA,” and TigerDirect (both are “Systemax” companies) are running promotional photos on their Lenovo ThinkPad X300 (see, the “X” in “X300” makes it cool, get it?) sales pages (US$2,799.99) that show the machine in an, uh… interesting sleeve:
[Thanks to MacDailyNews Reader “Andy The Firedog” for the heads up.]
MacDailyNews Take: Copying Apple is no substitute for innovation. This goes for hardware, software, and even advertising. Obviously, CompUSA and TigerDirect are employing a rather unique sales tactic: “We think our customers are idiots.” CompUSA and TigerDirect got that right, at least.
To cleanse the palate, here’s Apple’s MacBook Air TV Commercial:
Direct link via YouTube: http://www.youtube.com/watch?v=TLb7EVF6-Jc