“Mac users who want to back up their e-mail archives may have Rush Limbaugh to thank,” Brian Stelter reports for The New York Times.
“‘I’m a big Mac guy,’ Mr. Limbaugh told his listeners on Feb. 12, recalling the recent purchase of six maxed-out Macintosh computers. But… Mr. Limbaugh’s e-mail messagess were not being archived properly, a problem that was echoed by other users on message boards. After asking Apple repeatedly for help by phone, Mr. Limbaugh decided to make his plea directly to Mr. Jobs by radio,” Stelter reports.
“‘I know we don’t agree on anything,’ Mr. Limbaugh chuckled, referencing Mr. Jobs’s endorsement of Al Gore. But someone at Apple was apparently listening: the company assigned an engineer to work with Mr. Limbaugh,” Stelter reports. “After two weeks, the snag was sorted out.” “‘Rush Limbaugh may not be Mac’s demographic, but he certainly could potentially influence the demo,’ said Ken Baker, the executive news editor for E, the entertainment channel. ‘You’d rather have celebrities with you than against you.'”
Full article here.