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Sony in Blu-ray discussions with Apple, Microsoft

“Sony is in talks with console rival Microsoft about offering a Blu-ray drive for the Xbox 360, according to a senior executive,” Chris Nuttall reports for The Financial Times.

“The Japanese electronics maker has until now touted Blu-ray as an advantage its PlayStation 3 holds over Microsoft’s console. Microsoft has backed Toshiba’s HD-DVD format and offered an HD-DVD drive that can be plugged into the 360,” Nuttall reports. “But after Sony’s victory last month in the high-definition DVD format war, Stan Glasgow, Sony Electronics US president, said the two sides were now talking about Microsoft adopting Blu-ray.”

Nuttall reports, “Mr Glasgow, speaking at a media dinner, added that discussions were also taking place with Apple, which has not offered Blu-ray drives on any of its computers so far and has focused on digital media via downloads and streaming through devices such as its Apple TV.”

Nuttall reports, “On Blu-ray pricing, Mr Glasgow expects prices of players to drop to as low as $299 by the end of the year. They currently cost $399 and higher. He feels the price of a player could fall to about $200 by the end of 2009.”

Full article here.

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