Can Apple Macs conquer the enterprise?

“If Apple Inc. were a football team, the New England Patriots would have had some serious competition this year,” Robert L. Mitchell reports for Computerworld.

“The company is the undefeated king of cool in the consumer electronics and home computer markets. It is rapidly gaining yardage in the broader personal computing market and is experiencing a resurgence of popularity in traditional Macintosh niches such as education, marketing and creative departments,” Mitchell reports.

“With all of this momentum, you’d think that the Mac might be ready for a come-from-behind win in the enterprise. But on that field of play, Apple remains 1st and 10 at its own 10-yard line,” Mitchell reports.

“That’s ironic, because corporate interest in a broader role for Macs is up dramatically among IT executives, driven by changes in what the Mac has to offer, by Apple’s success in the consumer market and its other niches, and by corporate trends where, thanks to virtualization and a migration to Web-based applications, Windows’ grip on the desktop may be starting to loosen just a bit,” Mitchell reports.

“There’s just one problem. ‘Apple will tell you that they are focused on [the commercial business market], but at the end of the day, it’s not a big priority for them,” says David Daoud, an analyst at IDC,'” Mitchell reports.

“The Mac attraction is easy to understand. On the client side, the Mac’s OS X is relatively easy to use. The addition of new features in the latest Leopard release — such as the slick Time Machine backup utility and Spaces, which lets users create multiple, task-centric virtual desktops — only serves to burnish that reputation,” Mitchell reports. “And Macs are considered more stable than Windows, with fewer spyware and virus problems, which translate into fewer help desk calls.”

“But that’s not what has IT’s attention,” Mitchell reports. “The surge of interest in the Mac is a direct result of two developments from 2006: first, the evolution of more Windows-friendly, Intel X86-based Macs, and second, the introduction of Boot Camp, which allows a full Windows environment and its complement of applications to run natively in a separate hard drive partition on any Mac.”

“Although it’s common for IT to be slow to adopt a new version of Windows, a recent survey of 961 IT professionals working in small, midsize and large companies by King Research — commissioned by desktop management tool vendor KACE Networks Inc. — shows that some organizations may be considering doing what was once unthinkable, abandoning Windows altogether rather than investing the time and money into a Vista migration,” Mitchell reports. “More specifically, 44% of respondents said they would consider an alternative to a Vista migration. Of those, 28% said the Mac would be their first choice. Surprisingly, the results were similar whether respondents worked for large companies or smaller ones.”

Much more in the extensive full article here.