“Apple Chief Executive Steve Jobs has a problem: He’s taken Apple into the phone business with the iPhone. Yet he has to rely on partners such as AT&T and Starbucks to provide the wireless connections he needs to make those phones useful. For a control freak like Jobs, that’s not a pleasant situation,” Brian Caulfield reports for BusinessWeek.
MacDailyNews Note: T-Mobile supplies U.S. Starbucks with service.
Caulfield continues, “The solution: For a few billion dollars, Apple could get into the phone business itself, buying the spectrum it needs to offer not just voice service for all those iPhone users, but to build the broadband wireless links it needs to offer next generation, network-centric computing, communications and entertainment. Little wonder, then, rumors have cropped up that Jobs is eyeing a bid for a prime piece of wireless spectrum due to be auctioned off by the U.S. government this January.”
Caulfield writes, “So will he do it? Not a chance.”
Apple easily has the money, but won’t want to take on the hassles, says Caulfield in the full article here.