“Investor enthusiasm over Apple Inc. may have reached one of its most fervent levels Monday as Apple shares rose more than 3% over excitement about improvements to the iPhone – which is still nearly two weeks away from being released,” Rex Crum reports for MarketWatch.
“Apple shares climbed $3.72 to $124.22 after the company said it has made improvements in the iPhone’s battery life,” Crum reports.
“In a statement Monday, Apple said improvements to the iPhone’s battery will give the device up to eight hours of talk time with six hours of Internet use and seven hours of video playback. Playback of songs can reach 24 hours, according to the company,” Crum reports. “Previously, Apple said the iPhone would be capable of five hours of each of talk time, Internet use or video playback, and 16 hours of audio playback time. Additionally, the company said the iPhone’s touch-screen would be made of glass instead of plastic in order to ensure better screen clarity and scratch resistance.”
“Analysts that follow Apple say the hype over something seemingly innoucuous as a product’s battery life shows how rationality can be thrown out the window when Apple is involved,” Crum reports.
Full article here.
Those who think the iPhone is over-hyped are in for quite a shock. If anything, most estimates we see bandied about by analysts are ridiculously low. It ain’t “hype” if you can back it up as Apple is about to demonstrate.