“I had some meetings with Canon yesterday about cameras and camcorders, and while chatting with one of their technical guys I realized how Apple could better position its slow-selling Apple TV. Rather than sell it as a device for viewing standard-definition video on high-definition TVs – a substandard experience – Apple should sell it as a beautiful way to view photos and audio slideshows,” Jon Fortt blogs for Business 2.0.
MacDailyNews Note: Apple has not reported Apple TV sales figures. Fortt’s description of the device as “slow-selling” comes with no supporting evidence.
“The realization came to me after the technical specialist told me this is how he uses his Apple TV at home. He offloads his photos onto his Mac upstairs, then goes downstairs to watch them with other people on his high-definition TV,” Fortt writes.
“Suddenly it all made sense. Photos, even high-resolution photos, can move over a wireless network much faster than video can,” Fortt writes.
Full article, in which Fortt writes that Apple would need to release a Windows version of iPhoto, here.
MacDailyNews Note: Apple TV doesn’t stream photos for Macs, either, although Apple is working on adding that ability with future updates according to reports. Currently, photos must be synced from your Mac to the Apple TV hard drive for viewing, which works quite well, albeit with limited slideshow and other customization options. Regardless, Apple TV can be positioned many different ways and there’s no reason why Apple couldn’t tout Apple TV – even as it exists right now – as a “photo station” to one audience and as something else to other targets.