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iPhone launch to test Apple’s Retail Store network

“Apple’s announcement of a June 29th debut for the iPhone signals the retail chain’s biggest challenge since the first two stores opened in 2001. Consumer expectations are high for the phone’s features and capabilities, while investor revenue expectations are off the charts… For the retail team, the debut will test every aspect of the organization: training, marketing, sales and support,” ifoAppleStore reports.

“Steve Jobs has said he expects huge crowds at Apple’s own stores. But AT&T contacts warn their stores will be receiving a very limited number of iPhones to sell, perhaps fewer than 40 units,” ifoAppleStore reports.

Full article here.

[Thanks to MacDailyNews Reader “Judge Bork” for the heads up.]

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