“We’re thrilled to be teaming with iTunes to give baseball fans access to MLB highlights via the world’s most popular online TV store,” said Kenny Gersh, senior vice president, business development of MLB Advanced Media, in the press release. “We’re excited that baseball fans now have the opportunity to enjoy America’s favorite pastime in a unique way by taking MLB with them on their computers and iPods wherever they go.”
“iTunes has become the ultimate destination for accessing top sports video content and now our customers will be able to enjoy America’s favorite pastime whenever and wherever,” said Eddy Cue, Apple’s vice president of iTunes, in the press release. “By offering a 25 minute daily highlight show we’re giving millions of fans a great way to enjoy action from their favorite team and catch up on all the top plays from around the league.”
To kick off the 2007 Major League Baseball season, iTunes is offering the “MLB.com 2007 Season Preview Show” as a free download for iTunes customers. In addition to daily and weekly highlights, baseball fans will also be able to download episodes of the “MLB.com Baseball’s Best” series showcasing classic baseball games from the past. Individual episodes of “MLB.com Baseball’s Best” will be available for $1.99.
The iTunes Store features the world’s largest catalog with over four million songs, 350 television shows and over 400 movies. The iTunes Store has sold over two billion songs, 50 million TV shows and over 1.3 million movies, making it the world’s most popular online music, TV and movie store.