“I write frequently about the differing marketing approaches of Apple and Microsoft. But today, an article titled Time Rich or Time Poor? by Jeremy Liew over at Lightspeed Venture Partners really crystallized that difference for me,” Carl Howe writes for Blackfriars’ Marketing. “He defines the terms as follows:”
Broadly speaking, there are two types of internet users, Time Rich (more time than money) and Time Poor (more money than time). I’d speculate that many of the readers of this blog fall into the Time Poor category, but the vast majority of internet users fall into the Time Rich category. If you’re starting a new internet company, its important to know who your audience is, and to make sure that you don’t let your own experience and that of other Time Poor people guide you wrong.
Howe writes, “Jeremy then goes on to note that a lot of search engines, ecommerce, and comparison shopping engines are designed for Time Poor users, while social networks, social discovery, and video websites are designed for Time Rich users. And as he notes in the definition, there is a demographic gulf between the two groups as well: Time Poor typically implies money rich, while Time Rich implies money poor.”
Howe writes, “The ‘aha’ moment I had today was that Apple’s marketing is designed for Time Poor buyers, while Microsoft’s is designed for Time Rich buyers.”
Full article here.
[Thanks to MacDailyNews Reader “TheLagosChap” for the heads up.]