“The debate over digital rights management (DRM) is coming to a head. On the one hand, efforts to implement technology to prevent the copying of consumer-oriented entertainment is increasingly viewed as ineffective. Indeed, no less an industry figure than Apple CEO Steve Jobs has called for the elimination of DRM. At the same time, content providers continue to search for a magic technical elixir that’ll protect their revenue streams against unauthorized copying,” Thomas Claburn writes for InformationWeek.
Claburn writes, “Still, what with industry leaders such as former Yahoo Music head David Goldberg joining the chorus in support of Jobs’s stance, it’s apparent that the industry may be nearing some kind of inflection point, which could lead to a new approach toward DRM. Clearly, the current tack isn’t working.”
“DRM is supposed to protect revenue streams for content and software companies, but with the exception of Apple, it looks a lot more like a business risk. Ill-conceived DRM has injured or killed plenty of promising technologies and damaged many a corporate reputation,” Claburn writes.
Full article here.
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How Apple’s FairPlay DRM works – February 26, 2007
Apple CEO Steve Jobs’ posts rare open letter: ‘Thoughts on Music’ – calls for DRM-free music – February 06, 2007