Apple’s Schiller: We’re not getting out of the computer business

19 years ago

“First there was iPod, now there’s iPhone. The next phase of Apple’s plan to reinvent itself as a consumer electronics company was unveiled Tuesday by Apple CEO Steve Jobs, and it received a warm reception from Wall Street,’ The Associated Press reports.

“The touch-screen-controlled device plays music, surfs the Internet and delivers voice mail and e-mail differently than any other cell phone,” AP reports.

AP reports, “iPhone, introduced by Jobs during his keynote speech at the annual Macworld Conference and Expo in San Francisco, was accompanied by Apple TV, a set-top box that streams video from computers to television. the company is even getting a name change — from Apple Computer Inc. to just Apple Inc. — to better reflect its transition to a full-scale consumer electronics manufacturer and retailer.”

AP reports, “Phil Schiller, Apple’s senior vice president for worldwide marketing, said Apple isn’t getting out of the computer business, despite the name change. It’s simply broadening its business. ‘We sell Macintoshes and will continue to do so and are very happy with that business,’ he said.”

Full article here.
Of course Apple Inc. isn’t getting out of the computer business. Mac market share and unit sales are growing and profitable – and, in fact, the iPhone itself is a Mac.