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Study: one-third of U.S. teens own an Apple iPod

“According to a study released this week, Americans aged 13 to 18 spend more than 72 hours a week using electronic media–defined as the Internet, cell phones, television, music and video games. Because teens are known for multitasking, their usage of devices can overlap,” Stefanie Olsen reports for CNET News.

Olsen reports, “So much technology makes teens feel they are playing a starring role in their own reality TV show, said Jim Taylor, vice chairman of the Harrison Group, which conducted the 2006 Teen Trend study.”

“The Harrison Group, whose 2006 Teen Trends study was sponsored by VNU Business Media, surveyed 1,000 Americans aged 13 to 18 on their thoughts and habits, to extrapolate trends for the estimated 25.2 million teens in the United States. This is the third year of the study,” Olsen reports.

Olsen reports, “For 2006, one-third of teens reported owning an Apple Computer iPod, up from only 1 percent in 2003, according to the study.”

Olsen reports, “Harrison estimates that 75 percent of teens spend two or three hours a day downloading or listening to music online. Roughly half of those kids say that downloading music for free is illegal. But 41 percent are unconcerned with the ramifications or ethics of illegal downloads.”

More info in the full article here.

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