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Newsflash: analyst says Apple iPod beating Microsoft Zune

“‘I have never heard of the Zune,’ one retail clerk was quoted as saying in an analyst’s note comparing Microsoft Corp.’s new music player to its much more popular rival, Apple Computer Inc.’s iPod,” The Associated Press reports.

AP reports, “Piper Jaffray analyst Gene Munster said in a note to investors Tuesday that a survey of clerks at 40 big box retailers found that only 8 percent recommend buying the Zune, while 75 percent recommend the iPod. ‘In fact, some MP3 player salespeople had not even heard of the Zune, despite the fact that they sold it in their store,’ the analyst wrote.”

“Due to what he called a less than favorable reception, Munster doesn’t expect the Zune to materially affect iPod sales in the current quarter,” AP reports.

MacDailyNews Take: Except to perhaps positively affect iPod sales, of course.

AP reports, “The Zune is not generally seen as a threat to the iPod, which dominates the portable music player market. Shaw Wu, an analyst for American Technology Research, has predicted that Zune’s success may instead come at the expense of other makers of portable music players, such as Sony, Samsung and Creative Technology Ltd… As for reviews, Munster noted that they have been neutral to negative.”

Full article here.
Zune: trying to corner the Apple Table Scraps market one mistake-gift giving grandma at a time. Fact: Forget about iPod, also-ran SanDisk is beating Zune to a pulp. We have to wonder, will reported Zune sales totals be revised to include all of those brown lumps of, er… coal that will be returned for iPods on December 26th? And, would the Chicago Sun-Times’ review, “Microsoft Zune experience about as pleasant as having an airbag deploy in your face” be considered “neutral” or “negative?”

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