“A growing number of Americans are listening to podcasts, but very few do so every day,” The Associated Press reports.
“The Pew Internet and American Life Project reported that 12 percent of Internet users have downloaded a podcast, an increase from 7 percent earlier in the year,” AP reports.
“However, only about 1 percent said they download a podcast on a typical day – unchanged from the survey earlier this year. The rest do so less frequently, perhaps only once,” AP reports.
AP reports, “Men and online veterans are more likely to download podcasts, according to the telephone survey of 972 adult Internet users, which was conducted Aug. 1-31 and released this week. It has a margin of sampling error of plus or minus 3.5 percentage points. The previous survey was conducted February to April.”
Full article here.