“It was not so long ago that Michael Dell was writing off Apple. Nine years ago, at Gartner Symposium, the founder of the iconic direct-dealing PC maker suggested that, if put in charge of Apple, he would shut the firm down and give any cash from the sale back to the shareholders,” Ben Tudor writes for Computer Reseller News (CRN).
Tudor writes, “Nine years later, Dell must feel as poorly as its balance sheet because the fortunes of the firms have reversed. While Dell flounders, Apple is riding a stock-market high thanks largely to the iPod, the most successful MP3 player ever.”
“Since Michael Dell uttered those fateful words, Apple has introduced the iMac, ditched its old operating system for a modern, Berkeley Standard Distribution Unix-based system that some believe puts Windows XP to shame, dumped IBM’s PowerPC chip architecture in favour of Intel and made consumers the world over drool for translucent plastic cases,” Tudor writes.
Tudor writes, “However, part of this turnaround is also because of the firm’s approach to overseas markets and the channel. Apple has had to go after different types of customer and it has done so by going direct. But a rising tide lifts all boats: talk to some old-school Apple resellers and they will tell you that sales to businesses have also boomed…”
Full article here.
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