• Fortune, 2/19/1996: “By the time you read this story, the quirky cult company…will end its wild ride as an independent enterprise.”
• BusinessWeek, 10/16/95: “Having underforecast demand, the company has a $1 billion-plus order backlog….The only alternative: to merge with a company with the marketing and financial clout to help Apple survive the switch to a software-based company. The most likely candidate, many think, is IBM Corp.”
• A Forrester Research analyst, 1/25/96 (quoted in, of all places, The New York Times): “Whether they stand alone or are acquired, Apple as we know it is cooked. It’s so classic. It’s so sad.”
• Nathan Myhrvold (Microsoft’s chief technology officer, 6/97: “The NeXT purchase is too little too late. Apple is already dead.”
• Wired, “101 Ways to Save Apple,” 6/97: “1. Admit it. You’re out of the hardware game.”
• The Economist, 2/23/95: “Apple could hang on for years, gamely trying to slow the decline, but few expect it to make such a mistake. Instead it seems to have two options. The first is to break itself up, selling the hardware side. The second is to sell the company outright.”
• The Financial Times, 7/11/97: “Apple no longer plays a leading role in the $200 billion personal computer industry. ‘The idea that they’re going to go back to the past to hit a big home run…is delusional,’ says Dave Winer, a software developer.”
Pogue writes, “This is why, when anyone asks me what the future of technology holds, or what kids will be bringing to school in 2016, I politely decline to answer.”
More in his full blog post here.
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