“If bringing sex appeal to geeky tech gadgets wasn’t enough, Apple (AAPL) made its debut in the living room yesterday. The highly touted “Showtime” event saw the news sold off quickly. However, longer term investors should take the opportunity to note the direction Apple is heading,” financial analyst Michael Church writes for Yahoo! Finance’s Seeking Alpha.
“Partnerships with Google and Disney signal the changing of guard in tech world. Microsoft remains caught in its own monopoly and has demonstrated a complete inability to innovate since it first introduced Windows,” Church writes.
MacDailyNews Take: Creating an upside-down and backwards bad copy of Apple’s Mac qualified as “innovation?”
Church continues, “Meanwhile, Dell continues to display a lack of understanding of the consumer. Apple however has brought fashion appeal to technology and it will continue to leverage its iPod success into other areas. PC market share is only the start. Now Apple makes its move in merging the television experience with the Internet, a quite logical marriage.”
Church writes, “Concerns will abound regarding the device, but ultimately iMacs mounted in living rooms will become a norm and Apple will become the de facto standard in DVD sales, just as it has become for MP3s.”
MacDailyNews Take: Change “iMacs mounted in living rooms” to “‘iTV’ set-top boxes in living rooms, bedrooms, and anywhere else there’s a TV” and it works for us. Not that there’s anything wrong with iMacs mounted in living rooms, of course.
“The potential seems endless, and Apple will be right at the forefront distributing content and selling hardware. Longer term investors will be well rewarded for owning the new face of technology, Apple,” Church writes.
Full article here.