Does ‘Alexandria’ video show Microsoft’s Apple ‘iTunes killer?

20 years ago

“Microsoft has kept people guessing about its so-called ‘iPod killer’ Zune, leaking bits of information at a time,” Stan Beer writes for iTWire. “One thing is clear. If Microsoft is to have any chance of success greater than zero pitting Zune against iPod, it needs its own online music store. The question on everyone’s lips is does it have one in the pipeline? The question on my lips is that what the commercial on YouTube is about? Is Alexandria Microsoft’s answer to iTunes? If so, does this change the ball game?”

Microsoft’s “Alexandria” video:

Beer writes, “The question remains, however, why would iPod and iTunes users move across? There has to be a compelling reason.”

“It’s going to be a tough sell coming into a market that you’ve never played in before against a competitor who has it all. Apple has dominant market share, experience with the business model, design expertise and the image that fits the market,” Beer writes. “This is not to say that Microsoft cannot enter the market but if the company expects to come in knock over Apple by sheer marketing brute force then it’s going to take time, loads of money and it has to have something clearly superior to the iPod and iTunes package.”

Full article here.

[Thanks to MacDailyNews Reader “mrmikey” for the heads up.]
You just know that every actor in that video happily went home to their Macs while listening to their iPods.

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