“Apple’s switch to Intel processors and the Macs newfound ability to run Windows natively may lead to increased adoption in the home and small business marketplace, but will probably not translate to an increased presence in large-scale corporate environments, say industry analysts. Needham and Company analyst Charles Wolf recently predicted that Apple’s market share could triple in the home,” Mathew Honan reports for Macworld.
“Although Boot Camp will allow Mac users to boot up into either the Windows or the Macintosh OS and run Windows applications natively, in order to switch, they must shut down and restart their machines. This reduces productivity since a user must quit working in all open applications and wait while the machine shuts down and restarts,” Honan reports.
“The productivity issue might help explain some aspects of Apple’s new ads. In its new ‘Get a Mac’ campaign, the ‘Touche’ ad promotes Parallels, rather than Boot Camp, as an option for people who want to run Windows on their Macs. It further promotes Parallels on its ‘Get a Mac – Run Windows’ promotional page. Wolf, who had not seen the page prior to speaking with Macworld, says that while he thinks there is much to be said for dual booting, he was glad to see the company pushing Parallels,” Honan reports.
“‘I am so pleased to see [Apple promoting Parallels],’ said Wolf. ‘I had a talk with Phil Schiller at the opening of the 5th Avenue Apple Store, and I asked him the question, ‘will Apple include a virtualization solution in [the next version of Mac OS X] Leopard.’ He said ‘absolutely not, the R&D would be prohibitive and we’re not going to do it. Our solution is dual boot.’ When I saw Parallels come out, I thought Apple would dis it, but this page suggests that Apple will actively support it.’ Wolf noted that other virtualization solutions are on the way, as well, from companies such as CodeWeaver, and that Apple should embrace them,” Honan reports.
Full article here.
[Thanks to MacDailyNews Reader “LinuxGuy” for the heads up.]
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