“It is fitting that Apple has held back the introduction of the next Intel-based desktop Mac — which some have dubbed the “Mac Pro.” For it is the desktop platform that poses so many challenges for Apple and the industry as a whole,” John Martellaro writes for The Mac Observer. “We all know that mobile computing is taking off and that fewer and fewer professional customers see a compelling reason for having a large, clunky tower on their desk (or even below it) unless they have a very special need… The most typical use of these “Pro” desktops is when the user needs all the computational power and memory she can get on her desktop plus Mac OS X; forget the heat load. Now, Apple’s primary professional markets include design and publishing, film and video, photography and graphics, music and audio, as well as bioscience and research. That sounds big, but when summed up, these professional markets constitute a very small percentage of Apple’s sales. So the burning question is, given the popularity of the iMac for consumer sales (and some penetration now into Pro markets!) the trend towards mobile computing, the diminished need for internal expansion, what role should a new Apple Pro desktop play?”
Martellaro asks, “How about making the new Apple Pro desktop the Apple Media Center as well?”
Full article here.
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