“Samsung Electronics Co. Ltd. on Wednesday claimed that the company grabbed a major MP3 chip design win at Apple Computer Inc. — at the expense of PortalPlayer Inc. An executive from Samsung said that the company won the MP3 media processor business for Apple’s next-generation iPods. Samsung, along with other vendors, also supplies NAND flash-memory chips for the iPod as well,” Mark LaPedus reports for EE Times. “It’s a huge win for Samsung — and a blow for PortalPlayer. Last week, PortalPlayer said that it had been dealt a major setback at Apple, which is apparently switching media processor chip vendors in its iPod lines.”
“At the SEMI Strategic Business Conference on Wednesday, Samsung disclosed that it won the iPod business. ‘I knew PortalPlayer would take a dive,’ said Jon Kang, senior vice president for the technical marketing group at Samsung Semiconductor Inc.,” LaPedus reports. “Kang referred to the company’s chip as the ‘PortalPlayer killer.’ Samsung’s chip is based on 32-bit processor technology from ARM Holdings plc. In a brief interview after the presentation, the Samsung executive said the design win represents Samsung’s largest LSI chip order to date. ‘We’ve been working with Apple a long time,’ he said. ‘It’s a huge win for us.’”
Full article here.
MacDailyNews Take: So, how does this help Samsung take the top spot in music players from Apple by 2007? Or has that fantasy of Samsung’s already lapsed?
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Related articles:
PortalPlayer announces product not selected by Apple for iPod use – April 19, 2006
Samsung: we will take top spot in music players from Apple by 2007 – January 09, 2006