“They tattoo Apple’s logo on their arm. They help sell Apple products, even though they’re not paid to. One couple met at the Macworld Expo conference, got engaged and were married there,” Ellen Lee writes for The San Francisco Chronicle. “Apple customers are a loyal bunch. Though they’re only a small percentage of all computer users, they make up for it with their passion and outspokenness. In Apple’s 30 years of business, they have formed a tight-knit, unique community. ‘They’re probably the largest subculture’ among computer groupies, said Leander Kahney, managing editor at Wired News, who has tracked these quirks and more in his books ‘The Cult of Mac’ and ‘The Cult of iPod.’ ‘They definitely have distinct traits and rituals and rites of passage.'”
“It’s right there in the numbers: 50 percent of Apple customers plan to buy another Apple computer, a far greater percentage than for any other personal computer, according to MetaFacts,” Lee writes. “So, here on the 30th anniversary of the company’s founding, how do you know if you’re hooked on Apple?”
Apple users are more likely than PC users to:
• Have a higher household income
• Have received a graduate degree
• Be self-employed
• Live in California, Massachusetts or New York
• Live in big cities such as San Francisco, Los Angeles and New York
(Source: MetaFacts)
Lees’ checklist “you might be an Apple fanatic if…” in the full article here.
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