As far as technical announcements at the 2006 Macworld Conference and Expo, nobody could compete with Apple CEO Steve Jobs’ stunning introduction of new Intel-based Macintosh computers.
Of the popular demonstrations taking place on the floor of the world’s most comprehensive event for Macintosh operating system users, nobody could come close to topping the standing room only crowds generated by Jamie Dresser, Product Manager and New Product Development, at the Other World Computing (OWC) booth.
Acting on a challenge, Dresser performed a series of iPod battery replacements – fully blindfolded!
“Other World Computing is proud to supply the best solutions available for technology users and we’re also proud to employ the most talented technical experts for the direct benefit of our customers,” said CEO Larry O’Connor in a statement.
With his eyes completely covered with a seamless blackout blindfold, Dresser took iPods from audience members and went through the intricate technical process of opening the iPod casing without damage, removing the fading manufacture’s battery, installing a higher capacity NewerTech NuPower replacement battery, and sealing the casing to a like-new appearance in perfect working order. Each step of Dresser’s skill display was broadcast on an oversized, plasma screen behind him, drawing audible fascination from the continually growing audience.
“Never before has battery replacement been a spectacle event, much less one of the top draws at an international expo,” said Jen Soule, Sales Manager. “It’s a rare talent to make battery upgrades playful and exciting.”
Word of Dresser’s blindfolded NewerTech NuPower iPod battery replacements quickly spread throughout the convention and media, drawing encore performances each day for standing room only crowds.
Over the four day Macworld Conference & Expo, Dresser changed out batteries on photo; mini; and first-, second-, third-, and forth generation iPods. NewerTech NuPower replacement batteries, which retail for prices as low as $14.99 and provide up to 78% more capacity than factory issued power units, were used exclusively.
“Do not try this at home,” joked Dresser to the capacity audience as the blindfold was secured on him during each demonstration – referring to the act of replacing an iPod battery blindfolded. For the act of replacing MP3 player batteries with one’s eyes open, however, Dresser points iPod owners to Other World Computing’s website http://www.macsales.com where QuickTime videos guide novices step-by-step through the installation process.
If the hands and voice in the demonstration look familiar to those who witnessed Dresser’s blindfolded demonstration at Macworld, it should come as no surprise that he is the expert providing the technical advice in the http://www.macsales.com/ipod installation QuickTime videos. Dresser has a perfect record of success in replacing iPod batteries – both standard and blindfolded. He has performed over 500 iPod battery replacements using NewerTech NuPower high capacity batteries.
For customers intimidated at the idea of opening up their iPod to replace the battery, OWC offers replacement installation services with under 72-hour turn around through http://www.macsales.com
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…. and what’s the point of it?
I suppose if you were at the expo w/ your iPod, you could have gotten a free battery for your ailing MP3 player…..
I can do a lot of things blindfolded . . . waa Haa, waa Haa
[Cue 70’s porn music]
Even better deal is go to an Apple Store and for $59, get the entire iPod replaced. You not only get a new battery, you get a new screen, hard drive, and scratch-free casing. It’s virtually a new iPod. On top of that, you get a 90 day warranty. Only downside is you’ll have to re-load all your songs.
MW: past. Leave your old scratched up iPod in the past.
I agree PT. That is the only way to go.
That’s why my powerbook came back worst than before. The technician was blinfolded.
Anyone else noticed that ever since OWC quit being a main page sponsor, there isn’t any more weekly “news stories” about them?
How odd indeed.
if you pay them extra? I’d {rather} they watch what they are doing when they work on mine
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How is this story even interesting? With all due respect, this guy’s been replacing iPod batteries for ages. My local mechanic can probably change the oil, replace the filter, and close the drain nut while blindfolded. I just feel bad for this guy having to make him self seem such a fool in front of a vast audience.
PT Barnum,
Is that true? So I could take my 3G 20 gig iPod and get a new 30 gig video iPod for $59? Man, that’d be worth a drive to Denver for!
So?,
This story is interesting because it drew a crowd at MacWorld that included some or a lot of the press. Maybe we will now stop hearing that the iPod battery is not replaceable. This is anti-FUD.
They always replace yours with a refurbished iPod of the same type (if possible) as the one you handed in. With luck, you could get a 4th generation B&W
I’ve bought loads of stuff from OWC; however my TiPB battery I bought recently, just sucks! It was rated at 4800maH, but after conditioning it 5x as OWC recommends, it’s never supplied more than 4200mah. My latest reconditioning, indicates it’s only got a capacity of 3912mAh. This sucks. I bought the higher capacity model, and have never gotten the higher capacity.
“Never before has battery replacement been a spectacle event……”
And hopefully it never will be again! – YAWN. Go to http://www.blindfoldedipodbatteryreplacement.org for the latest Podcast about this new and exciting fad that is sweeping the nation.
Actually, I realize they were trying to show people that thier technical staff is highly skilled.
Maybe they should have a World’s record for the FASTEST iPod battery change while blindfolded.
BTW recently someone in California set the World’s record for the fastest Rubic’s Cube solve – something like 11.83 seconds I believe. Hey, that’s faster than a new Intel-based iMac boots!!!
Nothing against OWC as I have dealt with them and they have always been very knowledgeable and professional.
a little off topic but i have a question. i just bought a replacement battery for my iPod at [url=http://www.laptopsforless.com]http://www.laptopsforless.com[/url]. it works great but does anyone know the life on a replacement battery? should i have just paid the extra money and gone through Apple?