“Apple’s success can be boiled down to five simple rules that apply not just to Apple but to other companies as well. The rules aren’t foolproof (for one thing, they tend to work better when Steve Jobs is running the company), but they may be useful to other CEOs who want to place their companies outside the mainstream—and out of the range of critics. Of course, your products had better be as good as Apple’s too,” Harris Collingwood writes for Forrester Magazine.
Collingwood’s five rules:
1. Excellence trumps everything
2. Decide on your story, then stick to it
3. Choose your friends well
4. Choose your enemies better
5. Let your allies play bad cop
Full article, an excellent read, here.
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