“How much do all those iPod commercials cost? It’s a bundle. Apple Computer spent $287 million on advertising in its last fiscal year, up nearly 40 percent from the $206 million it spent a year earlier. And the company spent $193 million in the year before that, according to its annual report, filed Thursday with the Securities and Exchange Commission,” Ina Fried reports for CNET News.
“The ad spending, though significant, is far less than the billions of dollars spent each year by the very largest advertisers–companies such as consumer products giant Procter & Gamble and automakers such as General Motors and Ford,” Fried reports. “And, though its spending is a lot for a tech company, Apple has also seen a significant spike in its sales, particularly the heavily marketed iPod music player. The company sold $4.5 billion worth of the players in its fiscal year, a more than threefold increase over the prior year.”
Full article here.
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The $287 million was for all Apple products, including Macs, Mac OS X Tiger, etc., not just for iPods. Apple probably spent only about $286.9 million advertising iPods. All the rest went towards telling the world that the Mac was the best choice for most personal computer buyers. Yeah, yeah, we know, iPods sell Macs.
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