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Switch from Mac to Windows? Once you’ve driven a Corvette, you don’t want to go back to a Cavalier

“Back in July, I told you I would be your canary in the coal mine as I ventured into the world of online banking,” Todd Seibt writes for The Flint Journal. “I signed up with Bank One and JP Morgan Chase & Co. to move my finances into the Internet, consolidate some bank accounts, better track my spending and saving, and just make my life simpler. And that has gone fairly well, thank you. But I have run into some snags you should know about.”

Seibt writes, “Chase’s site apparently does not play well with Apple computers and Safari browser software. What that essentially meant was that I can pay only one bill at a time, following a very specific procedure that I figured out on my own. I could not punch in a bunch of payments, save it and walk away. Chase’s answer line advice? I could move back into an old PC-based browser system. Sorry – once you’ve driven a Corvette, you don’t want to go back to a Cavalier.”

Full article here.

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These banks and other short-sighted web-based businesses and services that make things difficult for their Mac-using customers need to hop aboard the cluetrain. Those who surf the Web using a Mac tend to be better educated and make more money than their Windows PC-using counterparts. Why would any company, especially a bank, want to upset their smartest and richest potential customers?

Businesses need to cater to their customers, not to the whims of myopic IT and web development types. A business leader needs to follow their gut, not the ill-conceived dictums of Bob the MCSE down in the data center. The customer is always right. Market share does not equal installed base. If you can’t understand the very basic previous two sentences and can’t realize that there are more Mac users out here than you think, then you need to go back to business school and try again. Make your websites compatible for all or we’ll take our considerable business elsewhere. And if any business that currently caters only to Windows users or doesn’t offer full feature-parity thinks that we’re just going to forgive and forget the years you ignored and ghettoized us Mac users, you’re sadly mistaken. The quicker you fix your messes, the more inclined we’ll be to patronize your products and services.

Related articles:
16-percent of computer users are unaffected by viruses, malware because they use Apple Macs – June 15, 2005
Survey shows Apple Macs owned by nearly 10 percent of US small and medium-sized businesses – February 17, 2005
More people use Apple Macs than you think; 8-12 percent of homes use Macs – March 31, 2004
10 percent of computer users use a Mac; 3 percent is Mac’s approximate quarterly market share – February 10, 2004
Syracuse Post-Standard: 3 percent is a false stat; Mac holds ’10 to 12 percent of the market for PCs – August 27, 2003

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